Strategic & operational partner for beauty brands and creative agencies with purpose


I help purpose-driven beauty brands and creative studios grow with clarity and creativity - blending brand marketing strategy and production leadership drawn from 10+ years with L’Oréal, Dior, Coty, and top creative agencies.


• For beauty brands - structure your marketing strategy, storytelling, and content system for sustainable growth.
• For creative agencies - streamline production, elevate client experience, and build stronger service offers.
• Deep expertise across Beauty, and purpose-led brands.
• Based in Amsterdam - working in English & French across Europe (remote or on-site).

Let’s Work Together
A Coty conference, featuring an audience of business partners watching Marie speaking on stage to present the business strategy with large Gucci displays and digital screens in the background.
A woman with long dark hair, wearing a black top and pink pants, holding a booklet titled "COTINO" on a stage with a colorful, blurry floral background.

About Me

I’m Marie, a marketing and production professional with over a decade of experience shaping global beauty brands and creative studios.

I’ve led projects for L’Oréal, Dior, Burberry, Gucci, and Coty — and supported independent agencies and startups in building their identity, positioning, and offers.

My background spans both worlds:

  • Brand-side: as a Brand & Media Manager at Coty, leading go-to-market strategies, paid media orchestration, and brand storytelling across EMEA.

  • Agency-side: as a Production Director and Client Lead, managing integrated campaigns, content ecosystems, experiential projects, and business development.

Today, I collaborate with purpose-driven beauty brands and creative agencies that seek to combine strategic depth, creative excellence, and operational clarity.

I bridge strategy, creativity, and execution to help brands and agencies grow with purpose.

Learn more

How We Can Work Together

A woman standing on a hill at sunset holding a laptop, with a digital overlay of clouds and circles.

  • Ideal for: independent or purpose-led beauty brands ready to scale or clarify their positioning.

    I act as your fractional brand marketing manager - bringing structure, focus, and senior expertise to your team.
    What I deliver:

    • Brand & positioning strategy

    • Marketing plan & content ecosystem

    • Go-to-market support

    • Creative direction & partner management

    • Growth & performance framework

    Engagement: project-based or fractional (2–3 days per week).

  • Ideal for: creative or production agencies seeking senior reinforcement to manage complex projects or clients.

    I join your team as an embedded project director or client-lead, ensuring smooth delivery, client satisfaction, and strategic alignment.
    What I deliver:

    • End-to-end project management (digital, experiential, content)

    • Client-facing leadership & presentations

    • Cross-team coordination (creative, tech, production)

    • Offer structuring, positioning, and pricing support

    • Business development & agency growth guidance

    Engagement: per project or recurring retainer.

  • For both brands and agencies:

    • Content strategy & campaign orchestration

    • Creative brief development

    • Vendor selection & production oversight

    • Workshops on brand structuring, offer building, or creative operations

Book a call

CASE STUDIES

DigitalProd - Agency Growth & Production Management

+25% agency revenue growth from one international FMCG client - by restructuring offers and new projects hunting, while leading 360° content delivery.

Coty - Brand & Media Management
Led end-to-end marketing for EMEA, managing paid media, e-retail strategy, and creative content rollout for multiple fragrance launches.

Alaska - Agency Structuring & Client Direction
Helped shape brand positioning, service offers, and client approach while leading key production projects.

More work

More than just a freelancer I combine a strategist’s vision, a producer’s precision, and an entrepreneur’s mindset - working as a true partner: transparent, collaborative, and obsessed with making creativity perform.

What partners say

  • Marie is an exceptional marketing professional who quickly adapts to complex environments. During her time managing Burberry Fragrances and Gucci Beauty, she impressed with her creativity, ownership, and professionalism. She delivers high-quality, impactful work with autonomy and ease, and is a pleasure to collaborate with. Highly recommended!

    Sixtine B. Senior Brand Manager, Coty

  • I had the chance to work with Marie for a few years in a creative agency. She’s an incredible mix of professionalism and creativity. Always leading with clarity, full of fresh ideas, super organized, and such a great energy to work with. Collaborating with her is always inspiring, smooth, and genuinely enjoyable for everyone involved.

    Sarah M. Senior Sales, Linkedin

  • A former colleague

    It’s coming!

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    It’s coming!