A flexible, part-time model where I embed within your team - providing senior leadership and structure without the cost of a full-time hire.

Yes - in terms of the legal and financial framework, it usually operates as a freelance contract (service agreement).
You receive an invoice for the agreed monthly or project fee, just like any external consultant.

I work with both brands and creative agencies, either on short-term missions (specific projects, launches, campaigns) or longer collaborations lasting several months. Each mission is tailored to your goals - from strategic brand activation to creative production management or content strategy.

Most engagements range from 6 weeks (strategic sprints) to 6 months (fractional roles or large-scale campaigns).

I’m based in Amsterdam and collaborate remotely across Europe, with the possibility to travel for key workshops or productions.

I work independently but never in isolation. For each project, I build a custom team of trusted experts (producers, creatives, editors, strategists, etc.) based on your needs, timing, and budget. I’m fully transparent about who’s involved and ensure everyone is aligned on quality and delivery.

Both - seamlessly.

My expertise lies in beauty (cosmetics, fragrance, make-up, skincare) FMCG, culture, art, entertainment, and music. However, I’m always open to exploring new industries - creativity and strong storytelling apply everywhere.