Parfums Caron - Global E-Commerce Experience

As Client Director at Alaska, I partnered with the Production Director to lead the complete redesign of Parfums Caron’s global e-commerce platform on Shopify+ translating the Maison’s heritage and craftsmanship into a contemporary, elegant digital experience.

I oversaw the client relationship and project strategy, ensuring creative alignment with business goals while coordinating cross-functional teams - creative, technical, and production - from concept to launch. Together, we built a seamless and refined e-commerce journey that blends storytelling, design, and performance.

Results:

  • +88% growth in returning customers

  • +101% increase in conversion rate

  • +1500% growth in monthly newsletter sign-ups

A project that beautifully merges luxury and innovation, reinforcing Caron’s position as a pioneer in haute parfumerie.

Brand
Parfums Caron with Alaska agency

What:
Ecommerce

Role:
Client Director

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