“ALL CONDITIONS. ALL WORLDS.” Nike ACG

Agency: Initiative (concept proposal, not executed)

For a strategic interview brief, I developed a creative OOH campaign for Nike ACG, aiming to rebuild its performance credibility and cultural relevance ahead of the Milano Cortina 2026 Winter Olympics.

My role: I created the concepts, storytelling, and activation strategy connecting outdoor performance with urban culture across London and Milan.

The Ideas:

• The Urban Ascent — A live snow jam on an artist-painted ramp merging street and mountain worlds.

• The Dual Dimension — 3D LED cubes showcasing athletes between studio and wild landscapes.

• The Element Cube — Futuristic pop-ups with weather simulation cabins for real gear testing.

A creative exploration of Nike ACG’s spirit — performance meets culture, mountain meets metropolis.