When YSL is taking over the world’s tallest tower.
For the launch of Rouge Pur Couture from YSL, the brand has asked us to create a video mapping that will be displayed on the wold’s tallest tower: The Burj Khalifa in Dubaï
For this special moment, an event with influencers from all around the world were invited to watch the video from a
luxury hotel situated in fron of the tower. YSL has been the first luxury beauty brand to display a video on this tower.
Client
L’Oréal Luxe - Yves Saint Laurent Beauté with Digitalli agency
What:
Video Mapping
Role:
Content strategy / Production Management / Client-lead
